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Classical Pilates Has a PR Problem: Darien Gold's All Things Pilates With Tracy Belcher

PODCAST EPISODE

Darien Gold’s ALL THINGS PILATES: Tracy Belcher ~ Classical Pilates has a PR problem!

Nov 4, 48 min

Episode Description

My guest today is Tracy Belcher, the founder and managing editor of the popular Pilates blog and brand, Pilatay. Tracy is a classical Pilates instructor, Franklin Method teacher and former marketing and communications professional. And though Tracy is completely obsessed with classical Pilates, she says it has a public relations problem - actually two. Problem #1 - An awareness issue: People do not understand what classical Pilates is and what makes it different from its contemporary sister. Problem #2 - An image issue: There is a perception of elitism and exclusivity. As Tracy explains, “This generation of Pilates teachers and students don’t care about past drama, it’s a turn off. We just want to learn the work.”


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